About the event
“Real or virtual: Can you tell?” is an advertising campaign directed by Deusens to show what VR can be used for. This event was held at the Open Urban Lab in Etopia, a place for innovation, art and technology.
After analyzing different options we thought that it would be interesting to play with the audience. The spectator would see the same environment from the same point of view with or without the VR headset. Once in the virtual world the room would start to react and move, showing that virtual vs real contrast.